Access our specialisation and precisely formulated tools to boost your chances of success in the Salesforce ‘Marketing Cloud Email Specialist’ certification.
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In this section, we offer you a demonstration of the typical questions from our Training Centre.
Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation.
To automate the refreshing of the filtered data extension regularly using the “Pref1-Tech” data filter, the marketing team can set up a process where a filter activity is created to select the “Pref1-Tech” data filter, and then this activity is added to an automation. This way, the refreshing process is automated according to the specified filter criteria.
To send the campaign to customers who have opened a loyalty account, the brand’s marketing team can follow these steps:
1- Create two separate data extensions: one for customers who have opened a loyalty account and another for customers who have made a purchase related to the account.
2- Define the email content and create the email template.
3- Create a Measure in Automation Studio to define the selection criteria for customers who have opened a loyalty account.
4- Create a data filter in Automation Studio to filter out customers who have not yet made a purchase related to the account or have already received the email.
5- Use a filtering activity in Automation Studio to apply the data filter to the data extension of customers who have opened a loyalty account.
6- Configure a triggered send in Email Studio to send the email to the filtered subscribers.
7- Schedule the triggered send to send the first email immediately after the account is set up, the second email 1 day after the account is set up, and the third email 10 days after opening the account, or 8 days if the customer has not yet made a purchase related to the account.
By choosing our centre, you embark on a modern, comprehensive, and focused path of preparation to propel your success as a 'Certified Marketing Cloud Email Specialist'.
Start your journey towards certification now!