Salesforce CRM & Marketing Cloud Bootcamp

STARTS

8 MARCH

2024

ENDS

24 MAY

2024

SCHEDULE

Tu. 6/8 pm, F. 3/7pm, Sat. 8am/12pm (CET)

FORMAT

Online

(On-line)

Guaranteed certification

Why study Salesforce with us?

The 100-hour Advanced Programme in Salesforce CRM and Marketing Automation will allow you to obtain the necessary knowledge to work in the most in-demand disciplines in the market.

 

You will master all the benefits that the Salesforce platform offers, getting to know in depth solutions such as Sales Cloud, Service Cloud, Marketing Cloud and Marketing Cloud Account Engagement (Pardot). We will also train you for certifications.

 

Additionally with this programme you will get a voucher so you can obtain an official Salesforce certification.

Programme Modules

We will begin by introducing Salesforce, covering its history, market evolution, cloud ecosystem, certifications, and the fantastic training center: Trailhead.

It is of utmost importance to grasp the concept of a CRM, its purpose, and how CRMs benefit companies from a customer-centric standpoint, encompassing sales, service, and marketing. Moreover, we will provide a hands-on experience to familiarize ourselves with the system, navigate through its features, and make minor configurations.

We’ll explore Salesforce’s core sales functionality, covering setup for objects, page layouts, processes, and reports. The focus is on understanding the end-to-end sales lifecycle, from lead conversion to opportunity management, with automation.

Moving forward, we will explore Salesforce’s powerful service capabilities. We’ll examine various customer service use cases, leveraging the Salesforce console, case management functionality, and tools to enhance agent efficiency and create impactful customer experiences. Through real hands-on practices, we’ll work with queues, case assignment rules, omnichannel experiences, SLAs, and other essential features.

We’ll present diverse real-world scenarios from various industries to gain a comprehensive understanding of sales and service cloud challenges encountered in day-to-day operations. Through practical examples, we’ll engage in hands-on simulations to replicate real work experiences. Additionally, we will elucidate different methodologies and their advantages to enhance proficiency.

We will cover the various certification paths, the online platform for registering and tracking certifications, and the significance of obtaining these credentials. Additionally, we will share study best practices for successfully passing the certifications and provide practice exams to test and comprehend their underlying concepts.

We will begin by introducing Salesforce, covering its history, market evolution, cloud ecosystem, certifications, and the fantastic training center: Trailhead.

It is of utmost importance to grasp the concept of a CRM, its purpose, and how CRMs benefit companies from a customer-centric standpoint, encompassing sales, service, and marketing. Moreover, we will provide a hands-on experience to familiarize ourselves with the system, navigate through its features, and make minor configurations.

We’ll explore Salesforce’s core sales functionality, covering setup for objects, page layouts, processes, and reports. The focus is on understanding the end-to-end sales lifecycle, from lead conversion to opportunity management, with automation.

Moving forward, we will explore Salesforce’s powerful service capabilities. We’ll examine various customer service use cases, leveraging the Salesforce console, case management functionality, and tools to enhance agent efficiency and create impactful customer experiences. Through real hands-on practices, we’ll work with queues, case assignment rules, omnichannel experiences, SLAs, and other essential features.

We’ll present diverse real-world scenarios from various industries to gain a comprehensive understanding of sales and service cloud challenges encountered in day-to-day operations. Through practical examples, we’ll engage in hands-on simulations to replicate real work experiences. Additionally, we will elucidate different methodologies and their advantages to enhance proficiency.

We will cover the various certification paths, the online platform for registering and tracking certifications, and the significance of obtaining these credentials. Additionally, we will share study best practices for successfully passing the certifications and provide practice exams to test and comprehend their underlying concepts.

Certifications we train you for:

We guarantee your certifications and the programme includes an official Salesforce voucher and access to our certification training center. Free of charge.

Fees and funding

Pay upfront

Pay in installments

Up to 4 installments to adapt to our students

Personalised plan

We want to be closer to you by customizing your payment plan.

Scholarships

Scholarships are available for the unemployed and underserved. Ask us!

Programme fees + official voucher + 6 months access to certification training center = €3900

Icono profesores

Teachers with wideranging experience in Salesforce projects

The quality of the teaching staff is undoubtedly one of the most important ingredients to guarantee excellent training.

Stephanie Brown

Project Manager

George Rishmawi

Salesforce Marketing Cloud Technical Lead

Álvaro Pariente Alonso

Global Go-to-Market Director

Harpreet Dulai

Global Go-To-Market Salesforce Customer Centric Lead

Ricardo Beatriz

Head of Customer Centric

Alessia de Castro

Marketing Automation Consultant

Daniel Espinoza

Marketing Automation Leader (UK & BENELUX)

Brands

The teachers in the programme have carried out projects in Salesforce for companies such as:

What our students say:

It's fortunate to have taken this bootcamp. The teachers are fantastic, and you learn a lot in a very short time. Thank you, MOA!

Lucy

Salesforce Marketing Cloud Consultant

Telefonica

MOA has been key in my professional development to stand out among a crowd within the job market

Marianna

Salesforce Analyst

Deloitte

MOA´s methodology (Learning By Doing) and the quality in their classes and professors guarantees you the best way of landing in the Salesforce Ecosystem.

Yago

Marketing Automation Specialist

MRM

Who is it aimed at?

Professionals who want to specialize in Salesforce technology

Junior or middle management profiles that need to expand their knowledge in CRM and Marketing Automation.

Professionals who are actively looking for an industry change and want to do it with Salesforce.

Professionals who want to update and/or expand their Salesforce knowledge.

Learning by Doing Methodology

Through the Learning by Doing methodology, you will have access to all Salesforce solutions during your training: Sales Cloud, Service Cloud, Marketing Cloud and Marketing Cloud Account Engagement (Pardot) and you will be able to perform real practical exercises and test what you have learned.

You will get training from the best teachers, who are duly certified and are working professionals. They have outstanding experience coordinating and executing projects using Salesforce technology for years.

In addition, the training is delivered online, so you can connect remotely from anywhere in the world. All classes are recorded, and you will have access to all class materials and recordings. We prepare you for official certifications.

ico-faqs

Do you have any questions?

The Advanced CRM and Marketing Automation Programme begins on March 08 and ends on May 24 with a total of 100 hours of training.

The Programme Director is Alvaro Pariente who works in the world of digital consulting for multiple industries which has given him experience in different parts of the world. Within his experience, he has founded the salesforce practice in companies in 6 different countries such as Spain, countries in Latam and UK.

The training is conducted entirely in English. Both the live classes, the content and exercises will be 100% in English.

There are many reasons. For our 100% practical and updated content. We have a diverse group of teachers who work for companies such as Salesforce, BBVA, VASS, NATEEVO, among others, and are duly certified. We also work with the main domestic brands, on real projects for companies such as SANTANDER and MAPFRE. Face-to-face and online training at the same time. Small groups. People who take our Salesforce training programme get the new opportunities they are looking for.

The cost of the programme is 3.900€. To reserver your spot, you must pay 300€ into the following account ES49 0182 7594 30 0201775249 in the name of LEARNING BY DOING ACADEMY SL with tax id B05333869. The outstanding 3.600€ should be paid a week before the beginning of the course.

MOA's teaching staff are professionals working in top-level agencies, accustomed to working for leading brands. They have both professional and academic experience.

Yes, once the reservation fee of 300€ has been paid, the remaining amount can be paid in up to 4 interest-free installments.

The Programme Director is Alvaro Pariente who works in the world of digital consulting for multiple industries which has given him experience in different parts of the world. Within his experience, he has founded the salesforce practice in companies in 6 different countries such as Spain, countries in Latam and UK.

The programme trains you to gain the following six certifications for Salesforce: Admin, Sales and Service, Marketing Cloud, Admin, Email Specialist and Consultant certifications. We offer access to our Certification online tool, featuring authentic exam questions for effective preparation.

The classes are held Tuesday from 6pm to 8pm, Fridays from 3pm to 7pm and Saturdays from 8am to 12pm (CET)

Yes, MOA will provide each student with a voucher so that they can obtain their official certification through our Salesforce bootcamp.

Once the 300€ reservation fee has been paid, entry may be postponed to the next intake, if notice is given at least 3 weeks prior to the start of the programme.

Have a chat with our programme Director to guide your career.

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